STEVE MARCUS / REUTERS
What do you think? Is it time that Google adds a little green leaf inside the “oo”?
Right now Google is a year ahead of its schedule to switch over to renewable energy. It should be 100 percent powered by green resources by the end of 2017.
Google’s 13 data centers and offices require 5.7 terawatt hours of electricity each year. Basically, that’s how much energy all of San Francisco consumes in the same time period.
“We are convinced this is good for business, this is not about greenwashing. This is about locking in prices for us in the long-term,” Marc Oman, Google’s energy lead in the European Union, told The Guardian. “Increasingly, renewable energy is the lowest-cost option. Our founders are convinced climate change is a real, immediate threat, so we have to do our part.”
Google is primarily run on wind and solar for clean energy. Major drops in the cost of each technology ― 60 percent and 80 percent, respectively, in the last six years ― has made both of these options cost-effective.
We know Google has deep pockets, which allows them to negotiate renewable energy purchases directly, something that average consumers like you and I don’t have access to.
It signed its first clean-energy contract in 2010, with an Iowa wind farm, and now funds 20 renewable energy projects around the world.